This campaign for SmokefreeVET promoted the Veterans Administration free telephone quitline to U.S. military veterans who want to quit smoking. We targeted a diverse group of both older and younger veterans, mostly male, with a high proportion of people with physical disabilities, racial diversity similar to the general population, and varying levels of patriotism or nationalism (i.e., assets were not to rely on flag imagery).
Learn more about our work for Smokefree.