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To promote a contest for Baltimore Gas & Electric, we created three retro horror movie posters and applied the design across a special webpage, email, and social media. BGE customers could submit a photo of their old (scary) fridge during the month of October and have friends and family vote on their submission for a chance to win an ENERGY STAR® certified refrigerator of their choice (value up to $1,500). I helped develop the creative concept and wrote copy for the campaign.
To promote a Halloween-themed contest for Baltimore Gas & Electric, we created three retro horror movie posters and applied the design across a special webpage, email, and social media. BGE customers could submit a photo of their old (scary) fridge for a chance to win a new, energy-efficient refrigerator. The campaign won six Addy Awards.