Fellow copywriter Claire and I launched this monthly newsletter to keep up with the latest trends in advertising - and built a team of talented writers and designers to help us along the way.
Your Attention, Please: How our eyes and ears became the ultimate commodity.
Moving Targets: What looming web regulations could mean for advertisers.
(Non) Sequitur Healing: Use the absurd to engage with a prized demographic.
Sorry, Not Sorry: What makes an apology campaign authentic?
The Age of Experiences: The value of drawing people in.
#SoylentGreen is… PEOPLE! “We're not a regular brand. We're like, a cool brand.”
Throwback Thursday on the Daily: Brands around the globe get nostalgic.
What Are You, Chicken? Social marketers get spicy in the fight for sandwich supremacy.
Under the Influence: Put brand messaging in the hands of people who know how to brand themselves.
Caught Doing Good: Millennials push brands to tout their social responsibility.
Get Happier with Healthcare: The industry lightens up with positive messaging
Your Eyes Are the Prize: A primer on the wild world of media buying and ad placement.
So Flossy: Back-to-school campaigns dance around a few favorite fads.
Simon Says: Shop! Voice-assisted technology makes marketers speak a new language.